Swave Studios

Jonathan Loudon & John Schmider

Swave Studios is a product development and innovation-based consultancy. Swave Studios provides brand building through great product design and innovation leadership. With a passion for team-based problem solving and fresh, compelling product design, Swave Studios is a force of innovation and creativity, proudly located in Toronto.The Swave studio thrives on the rich experience of partners Jonathan Loudon and John Schmider, who inspire their team to engage clients in their process of design. The result is impact-full brand-building, though differentiated product design that ultimately connects with end customers. Jonathan Loudon and John Schmider are the founding partners of Swave Studios Inc. Their partnership is a well balanced fusion of design sensibility and technical expertise; two fundamental skill sets, which combined serve as the core of their consultancy.

Jonathan Loudon, Partner
Jonathan has been involved with innovative product development for the past 20 years. He has worked across diverse sectors – from commercial furniture and medical devices to consumer products and sustainability initiatives. Past clients include Office Max, Canadian Tire, Roche Pharmaceuticals and Alias Wavefront. Previously, Jonathan has worked as Managing Partner at Cooler Solutions, with Advanced Concepts at Teknion furniture, and as Design Director at VisionMaker, a high tech start-up. He is the current president of ACIDO (Association of Chartered Industrial Designers in Ontario) and on the board of ACID (Association of Canadian Industrial Designers).

John Schmider, Partner
Over the years, John’s work has encompassed developing new products ranging from the medical industry to designing the Tour de France winning carbon fiber bicycle frame for Cervelo Cycles. In addition to his design background, John has developed a broad base of experience in manufacturing co-ordination, component sourcing and CAD software integration.


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